Wednesday, May 20, 2009

Perserverance Pays Off for Italian Designer

May 20, 2009 New York, NY

Italian hat designer, Terry Graziano is chosen for this week's Time Out New York's Express lane

Perseverance truly pays off. "Keep putting things in the funnel and something will eventually come out," is what I tell my clients. Not only is Terry Graziano a coaching client, she's my wife. I'm very proud of her.

In an industry where most designers struggle to make a living, press helps. It's not a guarantee of sales but it's exposure. Terry's been toiling away for many years creating incredible hats and the people who have seen or purchased them are always blown away by their unique style, function and craftwomanship. Now, maybe some more people will get to see what they've been missing.

As any sole-proprietor will tell you, it's a seven day a week job: the marketing, the design, the networking, the paperwork. What's it take to "make it"? One thing is consistent perseverance. Check out Terry's line of multi-functional, handcrafted hats.

Dare To Dream Really Big
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